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14 Years
82 Brands
205 Campaigns
Fluid is not only our name, but also our branding philosophy. We have no house style, and our studio represents a rich pool of outstanding talent from a wide range of artistic disciplines. At every stage of the creative process we offer flexible, comprehensive design solutions that bear testament to the breadth of our experience and versatility of style.
The company ethos ‘Never Not Creating' ensures every project we undertake benefits from an ingrained passion and cultural knowledge, earning Fluid a renowned and growing reputation for consistently evolving creativity.
From global brands to boutique arts organisations our extensive client list is as diverse as our service. Our experience spans a number of sectors and we are constantly evolving to include new fields of expertise.
Here's a selection of the people we have worked with...
Arts Council England
Birmingham Rep Theatre
BIS Publishing
Fierce Earth
UK Film Council
BBC
Beiersdorf/NIVEA
Birmingham City Council
Honda (THA)
Knight Frank
London Borough of Camden
The Hyatt Group
YOTEL
Capcom
Codemasters
Electronic Arts
Parlophone/EMI Music
Microsoft Xbox
SEGA Europe
Sony Computer Entertainment
The Walt Disney Company
THQ
Warner Bros. Interactive
Adidas
Casio G-Shock (Slice PR)
Levi Strauss Europe (Slice PR)
Paul Smith (Nirala)
Think of your own ideas; Collaborate; Don’t forget to call your Mum; A few snippets of wisdom taken from the astonishingly lovely postcard card series ‘Advice to sink in slowly’. The piece is intended to pass on advice and inspiration to first year design students and the book is given as a welcoming gift to every student starting a course at participating Universities in the UK and US when they enrol.
The collection features two contributions from the Fluid team, and we were pleased as punch when Art Director Lee Basford’s piece ‘Everything is Possible’ popped up on the front cover of this months Creative Review supplement! The book also features the talents of designer Jonny Costello, who represents with a bold typeface focused design, keeping it simple with the message that ‘All it takes is a good idea’.
Ongoing external projects are a key part of keeping the agency fresh and we’re delighted that our designers’ creativity continues to receive such widespread acclaim. Well done lads. The book can be purchased here. And here’s a link to the news piece on the Creative Review blog.
It’s official – summer's here (well, until it rains again)! BBQ's, sun worshipping and tending to the inevitable burnt shoulders aside, we've been working hard on a number of exciting projects...
May's flown by, with pitch successes for Sony PlayStation and PlayLogic keeping us busy alongside existing work for SEGA (Bayonetta, MadWorld, Wacky World of Sports); Codemasters (Dirt 2) and the about to be unleashed epic launch campaign for Capcom's Monster Hunter 2 Freedom Unite.
We've also updated the Work section of the website with projects for YOTEL, and a new case study about The House of the Dead: Overkill. View the inspirations behind, and development of our zombie-retro designs for this highly acclaimed project.
But its not all videogames to see in the summer, with branding projects for the London Borough of Camden's Building Quality Awards and the 4th Decibel Performing Arts Showcase too. Not to mention our recent campaign for acclaimed arthouse film production company Artifical Eye - check it out here.
And to end, we’d like to say a huge thank you to all the bloggers and journalists that covered our new site and rebrand. If you haven't done so already make sure you take a mo to explore all the rest of the site, it’s being updated regularly so there'll always be something fresh to view.
Spring. Traditionally a period for new life, blossoming landscapes and brighte
r, warmer weather. So, what better time then for Fluid to jump aboard the seasonal metaphor bandwagon and into the whole ‘new beginnings’ vibe with a new brand identity and website!
Welcome to the new look Fluid. We’ve been cooped up, working hard, which is why you probably haven’t heard from us for some time, but we think it was well worth it. Aside from sleeker aesthetics the site benefits from massively improved functionality, more company information and a greater selection of our work for you to peruse.
Because we know you’re a busy bunch we’ve incorporated RSS feed's; one for this news and one for the blog, so all you need to do to keep up to date with our latest developments is click the little orange box at the top right of your screen, or you can also subscribe to the Fluid Inform newsletter.